Best of Breed — The Journal
Case studies from the world's best CGI artists.
Breakdowns, behind-the-scenes and craft notes from the studios and directors we work with — on the imagery and animation behind the world's most demanding brands.
12 Advertising Animation Ideas That Earn Attention
Advertising animation ideas for premium campaigns: 12 concepts that give products, stories and brand worlds the visual authority to be…
Pharmaceutical Animation Quality Review Standards
Pharmaceutical animation quality review protects scientific accuracy, regulatory confidence and campaign impact from first frame to final delivery with care.
Why AI and CGI Production Still Needs Craft
AI and CGI production can accelerate visual development, but premium commercial work still relies on art direction, specialist craft and…
Brand Asset Approval Workflow That Protects Quality
Build a brand asset approval workflow that protects creative intent, speeds confident decisions and delivers production-ready CGI across every campaign.
How to Visualise Packaging Before Production
Learn how to visualise packaging with CGI, from structural form and materials to lighting, variants and retail context, before production…
9 CGI Campaign Examples That Earn Attention
CGI campaign examples reveal how ambitious brands turn impossible product stories into precise, high-impact worlds built to be well remembered…
CGI versus Stop Motion for Brand Campaigns
CGI versus stop motion for brand campaigns: compare craft, control, timing and scale to choose a visual production approach with…
Commercial Animation Usage Rights Explained
Commercial animation usage rights determine where, how long and how widely CGI work can appear. Learn what to license before…
What Makes a Medical Device Animation Example Work?
A medical device animation example reveals how exact CGI can clarify function, build clinical confidence and give complex products campaign-ready…