Best of Breed — The Journal
Case studies from the world's best CGI artists.
Breakdowns, behind-the-scenes and craft notes from the studios and directors we work with — on the imagery and animation behind the world's most demanding brands.
How to Brief CGI Artists for Better Campaign Work
Learn how to brief CGI artists with clarity that protects creative ambition, production quality, timings and approvals from first frame…
What Does CGI Cost for a Commercial Campaign?
What does CGI cost? Learn how stills, animation, complexity, rights and production planning shape a realistic budget for premium commercial…
How to Commission CGI Illustration for Campaigns
Learn how to commission CGI illustration with a precise brief, the right artist, clear production stages and assets built for…
In House vs Outsourced Animation for Brands
Compare in house vs outsourced animation for brand campaigns. Assess quality, cost, control and specialist expertise before commissioning your next…
Choosing CGI Animation Companies Wisely
How to assess cgi animation companies for commercial work - from creative range and technical quality to process, reliability and…
What a CGI Production Agency Really Does
When a campaign lives or dies on visual impact, choosing a CGI production agency is not a procurement task —…